Web Design, SEO & Paid Ads – Local Plumber

Web Design, SEO & Paid Ads - Local Plumber

SPG Plumbing, Sewer and Drain

SPG Plumbing is a Plumbing, Heating & Cooling company located in Northbrook, Illinois, specializing in comprehensive installation, repair, and maintenance of residential and commercial plumbing, heating, and air conditioning systems ensuring reliable comfort and efficiency year round.

Mobile App Development

Goals For SPG Plumbing Website

When SPG Plumbing turned to WebIT Solutions, their primary goal was to establish a memorable, trust-building online presence that captures their brand personality through the mascot, while delivering a clean, aesthetic design and seamless mobile-first experience. They sought a high-quality, user-friendly site that engages prospects, highlights their plumbing, heating, and cooling expertise, and drives reliable lead generation and customer loyalty.

Our Approach

At WebIT Solutions, we kicked off by immersing ourselves in SPG Plumbing’s core values—reliability, expertise, and community trust—and distilled them into a friendly mascot and a bold blue-gray palette with red accents. From there, we crafted mobile first wireframes that spotlight each service category and the 24/7 quick-response promise, placing prominent CTAs and contact forms “above the fold.” Next, our designers translated those wireframes into polished, on brand mockups, integrating high-quality imagery, custom icons, and the mascot for consistent branding across the site. We then built responsive templates with clean navigation and optimized every asset for lightning fast load times. Rigorous cross device and accessibility testing ensured the final product is both visually engaging and effortlessly user friendly—ready to convert visitors into loyal customers.

Development & Launch

Once the design was approved, our development team brought SPG Plumbing’s vision to life using modern HTML5, CSS3, and JavaScript, wrapped in a custom WordPress theme for easy content management. We built dedicated templates for service listings, client testimonials, interactive maps, and the mascot-driven branding elements, then optimized every image and script for blazing-fast performance. After a thorough QA cycle—including cross-browser/device testing, accessibility validation, and SEO tuning—we trained the SPG team on the CMS. Finally, we deployed the site to a secure, SSL-enabled hosting environment with CDN integration and analytics tracking, ensuring a seamless, scalable launch day experience.

Search Engine Optimization

Since launch, our team has rolled out a hyper-local multi-city SEO strategy, creating dedicated service-area pages optimized with targeted keywords for Northbrook, Glenview, Evanston, and surrounding markets. We performed in-depth local keyword research, on-page optimization, schema markup, Google Business Profile management, and high-quality local citation building. As a result, SPG Plumbing’s organic search traffic has grown exponentially—over a 350% increase in sessions within six months—propelling their rankings into Google’s top three positions and driving a steady stream of new customer leads.

Paid Ads

Since launch, our team implemented a data-driven paid advertising strategy that prioritized efficiency and scalability. We began with a small, controlled budget to test various ad creatives, keywords, and audience segments. As performance data came in, we continually refined our approach—optimizing campaigns, reallocating budgets, and improving targeting to maximize ROI. In an industry where average CPCs for plumbers range between $25–$40 and call costs typically exceed $350, our campaigns consistently outperformed benchmarks, driving high-intent traffic at just $2–$5 per click and generating quality phone leads at $30–$50 per call.