Client

Bank Street Mortgage

Service

Website Design

Service

SEO

Customer Satisfaction

100%

Bank Street Mortgage

Bank Street Mortgage is your trusted, full-service mortgage partner in Ottawa, Ontario. Our dedicated business team combines local market expertise with personalized guidance on mortgage insurance and seamless mortgage transfers. We equip you with clear, actionable information—answering your top questions about variable vs. fixed rate mortgages, closing costs, bridge financing, and the purpose of home appraisals. Whether you prefer in person or virtual team meetings, we’re here to simplify the mortgage process and help you make confident, informed decisions every step of the way.

Goals For Bank Street Mortgage Website

When Bank Street Mortgage partnered with WebIT Solutions, their primary goal was to create a clean, intuitive digital platform that showcases their comprehensive mortgage services across Ottawa. They wanted an aesthetic yet simple design focused on seamless navigation and mobile-first responsiveness, enabling clients to effortlessly explore mortgage insurance, transfers, and FAQs—reinforcing trust in their expertise and driving qualified lead generation.

Our Approach

At WebIT Solutions, we kicked off by immersing ourselves in SPG Plumbing’s core values—reliability, expertise, and community trust—and distilled them into a friendly mascot and a bold blue-gray palette with red accents. From there, we crafted mobile first wireframes that spotlight each service category and the 24/7 quick-response promise, placing prominent CTAs and contact forms “above the fold.”

Next, our designers translated those wireframes into polished, on brand mockups, integrating high-quality imagery, custom icons, and the mascot for consistent branding across the site. We then built responsive templates with clean navigation and optimized every asset for lightning fast load times. Rigorous cross device and accessibility testing ensured the final product is both visually engaging and effortlessly user friendly—ready to convert visitors into loyal customers.

Development & Launch

With designs approved, our developers coded a custom WordPress theme using modern HTML5, CSS3, and vanilla JavaScript—integrating the dynamic mortgage calculator as a reusable module. We created bespoke templates for home valuation, FAQs, team profiles, and testimonials, then optimized images and assets for sub-second load times. A thorough QA phase—including responsive checks, accessibility audits, and SEO fine-tuning—ensured peak performance and compliance. After training the Centum team on content updates and analytics dashboards, we deployed the site to an SSL-secured, CDN-backed hosting platform, enabled real-time monitoring, and flipped the switch—delivering a fast, scalable mortgage experience from day one. 

Search Engine Optimization

Since launch, our SEO specialists have executed a comprehensive on-page and off-page campaign—conducting in-depth keyword research for mortgage-related queries, optimizing title tags, meta descriptions, and schema markup, and building high-quality local citations and backlinks. We’ve also improved site architecture, internal linking, and page-speed performance. As a result, Centum Bank Street Mortgage has seen a 250% increase in organic sessions within four months, secured top-three rankings for key mortgage terms, and is enjoying a steady influx of highly qualified, SEO-driven leads.

Working with WebIT Solutions has been an absolute pleasure from start to finish. Their team is knowledgeable, responsive, and truly passionate about what they do. They helped redesign our website to be faster, more modern, and mobile-friendly, and their digital marketing strategies have noticeably increased our online visibility and traffic. What stood out most was their attention to detail and clear communication throughout the entire process. They took the time to understand our brand and goals, and it really shows in the results. If you're looking for a reliable web design and digital marketing partner, I can't recommend WebIT Solutions enough!

Owner @ SPG Plumbing